Women find men in red more attractive

Women find men in red more attractive

Want to impress your lady love? Then dress yourself in red, as a new study has claimed women find the colour more appealing.

Red is known to increase the compatibility of women to men and has also been shown to enhance performance in sport.

But this is the first time German researchers have found that it works with men too as women find men more sexy when they are dressed in red than any other colour.

"Red is typically thought of as a sexy colour for women only," said lead researcher Andrew Elliot at the University of Rochester and University of Munich.

"Our findings suggest that the link between red and sex also applies to men," he was quoted by the Telegraph as saying.

For their study, the researchers asked a team of 25 men and 32 women to briefly look at a black-and-white photo of a man in a polo shirt, surrounded by a red or white background.

Using a nine-point scale, they answered three questions such as how attractive the person is, how pleasant is the person to look at and whether they want to meet the person in this picture.

Women who looked at a man surrounded by red or white rated the man surrounded by red a little over one point higher on a nine-point scale of attractiveness, a statistically significant bump. But, it had no effect on men.

Another experiment featured a man in a colour photo, dressed in either a red or a green shirt.

A pool of 55 women rated the man in red as significantly more attractive -- on average, nearly one point higher on the same nine-point scale.

They also thought he was more desirable would want to have romance with him.

Although red means different things in different cultures, the finding of women (but not men) drawn to men in red was consistent across countries.

Women in a follow-up study perceived men wearing red T-shirts to be significantly more likely to be high in status than men wearing blue T-shirts, in addition to the men in red seeming more generally and sexually attractive.

The findings appeared in the Journal of Experimental Psychology: General, published by the American Psychological Association.

Source: Indian Express